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Beyonder : Approach on clothing beyond societal frameworks

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Beyonder : Approach on clothing beyond societal frameworks

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Samenvatting

QUOTE 1: “Do we really need a fully new wardrobe every three month? Is it all about competition? Do all brands need to follow the seasons to succeed? Or should we start to reconsider the true value of fashion and clothing?” QUOTE 2: “Therefore the clothing collection is a non-fashion collection. This does not mean that it is an anti-fashion collection either. The project basically does not intend to follow any particular trend, any specific seasonal colour palette, or fabric forecast what makes it liberal. The target group is women who have a high awareness of what they wear, but do not care too much about trends. They are searching for unique pieces which suit their personality and which are long-lasting. A person who wears a piece out of the Beyonder Collection values handcrafts, workmanship and a strong message behind a brand.” RESEARCH PAPER TABLE OF CONTENTS: 1. Beyond society. - 2. Execution of the vision within the collection. - 2.1 Life art of a Holy Man. - 2.2 Realization of the collection. - 2.3 Target group. - 3. Conclusion. - 4. References

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OrganisatieHogeschool van Amsterdam
OpleidingAMFI - Amsterdam Fashion Institute
AfdelingMedia, Creatie en Informatie
Jaar2015
TypeBachelor
TaalEngels

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