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Online fashion resale in the Netherlands

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Online fashion resale in the Netherlands

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Samenvatting

QUOTE: “The fact that the fashion industry holds a negative impact on this world, is now well known. Environmentally and human-friendly alternatives are emerging because of this. Many of these alternatives focus on creating a sustainable process of garment manufacturing and fabric production, that is to become sustainable. But what happens after that? The after sale stage of a garment is just as important. What are we supposed to do with the millions of kilos of textile waste that gets disposed into this world annually?! One solution for this is the reusing of clothing.” RESEARCH QUESTION How can online fashion resale become a prevailing trend in the fashion industry of the Netherlands?! SUBQUESTION 1: What is the current situation of the online fashion resale market in the Netherlands? What does this movement entail? What platforms are being used here in the Netherlands? How well-known are those platforms? How many users/visitors do they have daily? Who are the main participants of this movement? - HYPOTHESIS 1: There is only a small group of fashion authorities and followers that are up to date on the current secondhand market online. SUBQUESTION 2: What is driving people to participate in this movement? What are the motives of people to buy and sell used fashion online, or why not? - HYPOTHESIS 2: We would want people to buy and sell secondhand from an environmental perspective, unfortunately this is probably only driven by a financial stimulus. SUBQUESTION 3: What are the chances for this movement to grow in the fashion industry of the Netherlands? How can we make it more popular, and why? - HYPOTHESIS 3: There is an interest towards new sustainable fashion companies, and consumers are willing to participate, as long as the participatory process is highly user-friendly done. - TABLE OF CONTENTS: (1) Research & methodology – (2) Theoretical framework – (3) The online C2C fashion market. – (4) What is the current situation of the online C2C clothing market in the NL? – (5) Stimulants of this movement. – (6) The opportunities in the Netherlands. – (7) Conclusion & recommendations

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OrganisatieHogeschool van Amsterdam
AfdelingMedia, Creatie en Informatie
Jaar2015
TypeBachelorscriptie
TaalEngels

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