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Garment labelling and buying behaviour

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Garment labelling and buying behaviour

Rechten:

Samenvatting

QUOTE: “The goal of this research report is to investigate primarily the status quo of labelling in the fashion industry by assessing current labelling practices and standards. Furthermore it aims to find out if garment labelling has an impact on purchase decision making when buying garments in stores and if it does, it is to be determined in what relation labelling as a source of (possible) information stands to buying behavior. Next to that the research is done to find out what information and change in labelling consumers wish for and what future perspective labelling, as a source of information, has. The paper also longs to discuss possible changes in labelling that can help consumers to make a conscious and informed purchase decision.” RESEARCH QUESTION: How does labelling as a form of communication influence consumers’ buying behavior? - SUBQUESTIONS: How is garment labelling currently dealt with on a legal and corporate level? How do labels influence consumers’ purchase intentions regarding apparel purchases? What are consumers’ attitudes and expectations regarding information on garment labelling?

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OrganisatieHogeschool van Amsterdam
InstituutMedia, Creatie en Informatie
Gepubliceerd in
Jaar2015
TypeBachelorscriptie
TaalEngels

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