De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk

Terug naar zoekresultatenDeel deze publicatie

Come hell or high water : content marketing Welter Shelter

Rechten:

Come hell or high water : content marketing Welter Shelter

Rechten:

Samenvatting

QUOTE 1: “Content marketing is one of the biggest, fastest growing trends in marketing, but niche brands don’t make much use of it yet. - It is especially rare to see niche brands creating content that genuinely interests their consumers. - Online video is amongst the most effective types of content, by 2017 expected to account 69% of all Internet traffic. - After 72 hours an average person will remember 10% of text, 65% of image and 95% of a video.” QUOTE 2: “Welter Shelter is a niche start-up brand of weather resistant but fashion-focused outerwear. While most brands in their niche stand for protection, their USP is representing endurance and persistence. To avoid the usual adventurous and extremist approach to survival, this project recommends Welter Shelter to embrace ‘cinematic survival’ as a central theme. Led by the survival horror genre their brand identity and all produced content is to be evolving around a dark and eerie look & feel giving them a highly unique image.” RESEARCH QUESTION How can the niche brand Welter Shelter make use of content marketing to distinctively communicate its brand identity? SUBQUESTIONS What is the core of Welter Shelter’s brand identity? What are missed opportunities in content marketing for niche brands? What content does the target audience like to spend their time on? How can Welter Shelter make best use of divisible content? What channels should be used to reach the target audience?

Toon meer
OrganisatieHogeschool van Amsterdam
InstituutMedia, Creatie en Informatie
Gepubliceerd in
Jaar2015
TypeBachelorscriptie
TaalEngels

Op de HBO Kennisbank vind je publicaties van 25 hogescholen

De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk