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(Net)working to the top : about growing a small fashion business and what obstacles to overcome

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(Net)working to the top : about growing a small fashion business and what obstacles to overcome

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QUOTE “Many independent entrepreneurs start their businesses in the hopes of growing out into a successful enterprise. Generally, only 50% of the newly entered independent contractors survive after 5 years of establishment and in the fashion industry that number is even more suppressed: only 39% of newly started fashion businesses are able to set solid foot on the industry’s grounds after 5 years of establishment. […] In this thesis, I am researching what the obstacles are that these entrepreneurs run into and eventually I am looking for a fit solution.” MAIN RESEARCH QUESTION What are the issues that small fashion companies face in obstruction to their growth? FURTHER QUESTIONS 1. What is the definition of a small fashion company and how is their growth defined? 2. What are the complicating factors of the fashion industry? 3. How does a company deal with the struggle to grow? 4. What are offers in the market that can help fashion companies overcome the growth issues? TABLE OF CONTENTS 1) Introduction. - 2) Definitions & Background: definitions; small fashion companies; growth; potential growth issues; growing in the fashion industry; comparing product valuations; comparing supply chains. – 3) Case Study. – 4) Networking Possibilities: identifying required qualities; small fashion business work requirements (delegation ; education); connecting networks. – 5) Conclusion BUSINESS PLAN THE INSIDERS Business plan for a platform entitled The Insiders, designed for uniting young professionals, entrepreneurs and experts of the fashion industry to create a powerful source of knowledge and skills.

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OrganisatieHogeschool van Amsterdam
InstituutMedia, Creatie en Informatie
Gepubliceerd in
Jaar2016
TypeBachelorscriptie
TaalEngels

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