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‘Time Off : blueOn’ : how can blueOn creative a distinctive identity for the cycling apparel market?

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‘Time Off : blueOn’ : how can blueOn creative a distinctive identity for the cycling apparel market?

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Samenvatting

QUOTES “Cycling is a sport on the rise and new types of cyclists enrich and change the cycling landscape.” “By encouraging cyclists to decelerate, we set a new course for cycling apparel brand blueOn.” “‘TIME OFF‘ strategy: we want to focus on the pleasures of cycling by creating time-off, blueOn moments.” MAIN QUESTION How can blueOn creative a distinctive identity for the cycling apparel market? SUB QUESTIONS 1. What is the brand blueOn all about? 2. What are current developments in the cycling apparel market? 3. Who is the target audience of blueOn? 4. Which brands are the main competitors of blueOn? 5. Which direction should the brand embark on?

OrganisatieHogeschool van Amsterdam
InstituutMedia, Creatie en Informatie
Gepubliceerd in
Jaar2016
TypeBachelorscriptie
TaalEngels

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