Samenvatting

QUOTES “Welcome to Petit Bateau’s latest sustainable initiative; Petite Tournée. This new extension is completely focused on the usage of Petit Bateau garments, dedicated to the high quality products that are made with care. This brand and concept book illustrates the core and visual identity of Petite Tournée, as well as an explanation of how the initiative will work.” “Petite Tournée is new, innovative and the first ever branded swapping experience born out of a sustainable vision on kids clothing.Throughout this concept book, small hints are given towards the renewed design values, yet always with the traditional French house Petit Bateau in mind.”