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Herbivore : Skinfood

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Herbivore : Skinfood

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Samenvatting

QUOTE “Project angle: changing consumer mindset and conscious consumption.” RESEARCH QUESTION How can the organic beauty brand Herbivore extend successfully into the fashion market? PROCESS BOOK During my primary research I tested my theory on the relevance of the changing consumer mindset and its relation or effect on fashion brands. In connection to that I came across the theory of Guilt-free consumption, a trend that is driven by a growing consumer need to consume with less bad impact on ‘self’, the ‘planet’ and ‘others’. – While suitability and ethical production already is a major topic in the industry, the impact on ‘self’ in connection with textiles in fashion is not really on the surface of discussion yet. BRAND BOOK This is the brand book of our new Skinfood line. You know [Herbivore] probably from our luxurious and non-toxic skincare products. Ever since, our ambition has been to give you a feeling of luxury and indulgence; a little spare time in our ever so stressful daily routine. Now, we thought about the tempting idea to develop clothing that is also treating our skin. Moisturing, rejuvenating and vitalising. CONCEPT BOOK We extend our Skincare line into a collection that offers clothing that is close to your skin and feeds it throughout the day with active ingredients such as Aloe Vera, Vitamin E and Honey. [The concept book] describes how we translate our brand philosophy and identity into a fashion collection. BRAND MANUAL Branding Concept. - Packaging Concept. – Finishing. - Store Atmosphere. – Interior. - Pop-up. – Presentation. – Materials. - Botanical Materials. - Ingredients Branding and Pattern. - Applied Examples

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OrganisatieHogeschool van Amsterdam
OpleidingAMFI - Amsterdam Fashion Institute
AfdelingMedia, Creatie en Informatie
Jaar2016
TypeBachelor
TaalEngels

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