De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk

Terug naar zoekresultatenDeel deze publicatie

Sweet smell of success : olfactory marketing

Rechten:

Sweet smell of success : olfactory marketing

Rechten:

Samenvatting

QUOTES “Scent industry professionals [say] that scent is used as a source of communication that tricks the human mind into thinking a product or environment is of higher value than it actually is.” “The potency of scent is underappreciated.” RESEARCH QUESTION “How is Scent Marketing Applied within Retail Stores and what are its influences? TABLE OF CONTENTS CHAPTER 1: Introduction CHAPTER 2: Literature review 2.1 The effects of sensory marketing. - 2.1.1 human senses 2.2 The psychological effects of scent. - 2.2.1 human behavior. - 2.2.2 human perception 2.3 The effect of scent in fashion marketing 2.4 The effect of scent on in retail stores 2.5 Conclusion of literature review CHAPTER 3: Olfactory marketing consultant agencies 3.1 Scent Air (Scent Your Brand NL) 3.2 Air Scent Solutions 3.3 Conclusion: olfactory marketing agencies CHAPTER 4: empirical research and findings 4.1 Abercrombie & Fitch 4.2 Hugo Boss 4.3 Conclusion of empirical findings CHAPTER 5: Conclusions and recommendations Appendix; References

Toon meer
OrganisatieHogeschool van Amsterdam
OpleidingAMFI - Amsterdam Fashion Institute
AfdelingMedia, Creatie en Informatie
Jaar2016
TypeBachelor
TaalEngels

Op de HBO Kennisbank vind je publicaties van 26 hogescholen

De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk