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What is causing the decline in department store sales and what are possible strategies that would help to revolutionize the traditional department store?

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What is causing the decline in department store sales and what are possible strategies that would help to revolutionize the traditional department store?

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QUOTES “Research has shown that there has been a substantial dip in department store sales (in both Europe and the U.S) in the last two (or more) decades.” “Department stores were once seen as the modern day mall – hosting a variety of brands and products under one roof. Could it be that as online retailers, fast fashion brands and discount retailers come into play, department stores are experiencing less footfall and hence fewer sales? I believe that by uncovering the reasons for this decline, I will help numerous department stores who are struggling, to understand and develop their store, returning them to their previous successful status.” RESEARCH QUESTION What is causing the decline in department store sales and what are possible strategies that would help to revolutionize the traditional department store? SUB QUESTIONS 1. What impact are competitors in the retail market having on department stores? 2. How is consumer behaviour affecting department store sales? 3. What are department stores lacking that is affecting business? 4. What are possible business models that would contribute to developing the department store business? TABLE OF CONTENTS Executive Summary Chapter 1: Introduction; Methodology & Structure; Definition(s)/History; Conclusion Chapter 2: “I want it & I want it now!”; Introduction; Conclusion Chapter 3: Happiness is… Online shopping?; Introduction; Conclusion Chapter 4: “Nothing ever becomes real till it is experienced” – John Keats; Introduction; Conclusion Chapter 5: “If I had asked people what they wanted, they would have said: faster horses.” - Henry Ford; Introduction; Conclusion Chapter 6: Conclusion References Bibliography Appendix

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OrganisatieHogeschool van Amsterdam
OpleidingAMFI - Amsterdam Fashion Institute
AfdelingMedia, Creatie en Informatie
Jaar2016
TypeBachelor
TaalEngels

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