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What potential strategies for multi brand stores can countervail the increasing competition from mono brand stores?

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What potential strategies for multi brand stores can countervail the increasing competition from mono brand stores?

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QUOTE “As multi brand retailers weren’t adapting quickly enough, the consumers did get gratified with the dominating shop experience of mono brand stores, aware of these demands. Online stores grasped the opportunity to deliver digital shopping experiences and customer-convenience, overtaking a market share from multi brand retailers.” RESEARCH QUESTION What potential strategies for multi brand stores can countervail the increasing competition from mono brand stores? SUB QUESTIONS 1. Why are brands opening their own mono brand stores? 2. What are innovative retail-concepts? 3. How and where do consumers shop, and what are their preferences? 4. How do retailers operate in view of the developments? TABLE OF CONTENTS RESEARCH Foreword; Executive Summary; Introduction //CHAPTER 1: Retail Formats. - 1.1 Mono Brand Store. - 1.2 Multi Brand Store. - 1.3 Department Store. - 1.4 Online Store. – //CHAPTER 2: Fashion Retail Developments. - 2.1 Developments regarding Department Stores. - 2.2 Developments regarding Multi Brand Stores. - 2.3 Developments Online. - 2.4 The Brands’ Perspective. – //CHAPTER 3: Consumers. - 3.1 Consumer Buying Behavior. – //CHAPTER 4: Accustomed Retailers. – //CHAPTER 5: Innovative Retail Concepts Final Conclusion; Reference List TABLE OF CONTENTS ADVISORY REPORT ///CHAPTER 1: Attracting customers to the store. - /1.1 Store concept. - /1.2 Visual merchandising. - 1.2.1 Attracting potential customers. - 1.2.2 Inspiring customers. - 1.2.3 Representing store identity. - 1.2.4 Storytelling. - 1.2.5 Signage. - /1.3 Brand offering. - /1.4 Knowing your customers. - 1.4.1 Research your database. - 1.4.2 Analyze the competition. - 1.4.3 Review your product offering. - 1.4.4 Target your demographic. - 1.4.5 Review your analysis. - /1.5 Promotion. - 1.5.1 Offline strategies. - 1.5.2 Online strategies. - ///CHAPTER 2: Enhancing the shopping experience. - /2.1 Visual merchandising. - 2.1.1 Range proliferation. - 2.1.2 Brand presentation. - 2.1.3 Store design & branding. - /2.2 Customer service. - 2.2.1 Employees. - 2.2.2 Employee engagement. - 2.2.3 In-store service. - /2.3 Retail innovations. - 2.3.1 Facilitating and enhancing the shopping experience. - 2.3.2 Omni channel. – ///CHAPTER 3:Assurance of returning customers. - /3.1 Customer retention. - /3.2 Brand offering. - /3.3 Customer service. - /3.4 Customer loyalty. - /// Final Conclusion; Reference L

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OrganisatieHogeschool van Amsterdam
AfdelingMedia, Creatie en Informatie
Jaar2016
TypeBachelorscriptie
TaalEngels

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