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Stereotypical gendered representations in fashion advertising

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Stereotypical gendered representations in fashion advertising

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Samenvatting

QUOTES “Fashion brands are criticized by: feminist scholars, the media and people within the industry for the overly gendered representations in their advertising campaigns. However, these parties may be more aware of the issues concerning these representations in contrast to the consumer.” RESEARCH QUESTION To what extent is the stereotypical gendered representation of models in fashion advertising an issue to the fashion industry? SUB QUESTIONS 1. What are the current issues that are caused by stereotypical gendered representation of models in fashion advertising? 2. What are the current controversial fashion advertising concerning stereotypical gendered, gender-neutral and feminist representation, and what do they include? 3. How does the consumer of generation Y interpret the current stereotypical gendered, gender-neutral and feminist representation in fashion advertising? 4. What is the reason and relevance for the stereotypical gendered representation in fashion advertising?

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OrganisatieHogeschool van Amsterdam
AfdelingMedia, Creatie en Informatie
Jaar2016
TypeBachelorscriptie
TaalEngels

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