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How to optimize negotiation, between Dutch and Turkish business partners, from a cultural perspective

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How to optimize negotiation, between Dutch and Turkish business partners, from a cultural perspective

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Samenvatting

SYNOPSIS This research focusses on the negotiation process from cultural point of view. It will uncover the possible obstacles Dutch Fashion buyers face during negotiations and help them anticipate the Turkish business culture to avoid cultural clashes and maintain a strong relationship. RESEARCH QUESTION How can Dutch fashion buyers improve communication and optimize bargaining results with their Turkish suppliers? SUB QUESTIONS How does culture effect the negotiation process between international business partners? >> What is the negotiation process? >> What is culture? What are the predominant characteristics of the Dutch and Turkish business culture? >> What are the goals and expectations of both cultures during a meeting? >> What are the goals and expectations of both cultures during negotiations? >> What values are significant for these cultures? Where do the pitfalls lie for Dutch fashion buyers when bargaining with their Turkish suppliers? >> What are the theoretical differences? >> What are the practical differences? What are the topics of discussion during negotiations between a fashion buyer and supplier? ADVICE The findings of this research were translated to an implementable negotiation advice towards Dutch fashion buyers.

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OrganisatieHogeschool van Amsterdam
OpleidingAMFI - Amsterdam Fashion Institute
AfdelingMedia, Creatie en Informatie
Jaar2016
TypeBachelor
TaalEngels

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