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Diesel post-gender statement store : from the online magazine to an offline experience

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Diesel post-gender statement store : from the online magazine to an offline experience

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Samenvatting

QUOTES “Welcome to the DIESEL STATEMENT STORE concept book. This book is developed to function as a support when working on the completion of the DIESEL STATEMENT STORE, a permanent pop-up store with rotating themes. It contains both verbal and visual inspiration and navigates through the idea, the Diesel brand, the fixed furniture and the requirements. Make use of this book as a base ingredient before working on a new theme.” “Welcome to the POST-GENDER STATEMENT STORE. A genderless environment where we live beyond the binary identities. So let’s cut the crap. You don’t need to have a label to be a real seat of power. You determine who you are! - We create a store that takes its design from a borderless philosophy. We break the norm. Every aspect of this setting will make you think twice. This is a place to socialize, to live freely and beyond gendered behavior. - This is the new post-gender order.” MAIN RESEARCH QUESTION How can Diesel translate the current and provocative themes from online to offline? SUB QUESTIONS //1. Wat zijn de verschillende gender identiteiten? / Nieuwe relevante ontwikkelingen. - Relatie tussen gender en mode. - Waar staan de verschillende gender identiteiten voor? //2. Wat is het merk Diesel? / Identiteit. – Concurrenten. – Campagnes. – Online. – Retail. – Doelgroep. //4. Wat zijn de relevante trends?. – Consumenten. – Sociaal. – Retail. //5. Hoe ziet dit eruit? / Wat is de meerwaarde voor Diesel?

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OrganisatieHogeschool van Amsterdam
AfdelingMedia, Creatie en Informatie
Jaar2016
TypeBachelorscriptie
TaalEngels

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