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Nozem : sometime it’s good to be bad

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Nozem : sometime it’s good to be bad

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Samenvatting

QUOTES “The word Nozem is a different word for trouble in Dutch. Next to trouble, the word also has a historical connotation; In the ’60s Nozems were youngsters, rebelling against society. The Nozem of today rebels against the fashion system. Don’t you think it’s weird that we throw away clothes without a second tought? We do. So we thought of a solution: 1. we make unisex basics - 2. out of old clothes - 3. for kids. - We make clothing in which kids can play and express their inner rebel. Because kids mischief go hand in hand, and that is definitely not a bad thing!” “We contribute to a fair fashion system by extending the life of our garments and transform them into unisex basics for the little rebel.” “We embrace the inner rebel in every kid.” TOC PROCESS BOOK Chapter 1. Research: preliminary; the brand/problem; audience; market/Instagram; conclusions. Chapter 2. Concept: angles; idea; vision/mission; conclusion Chapter 3. Execution: identity; shoot; presentation; conclusion

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OrganisatieHogeschool van Amsterdam
OpleidingAMFI - Amsterdam Fashion Institute
AfdelingMedia, Creatie en Informatie
Jaar2016
TypeBachelor
TaalEngels

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