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Glamcult No Guilt : the platform for young, cutting-edge labels and creatives with a guilt-free voice

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Glamcult No Guilt : the platform for young, cutting-edge labels and creatives with a guilt-free voice

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QUOTES “Glamcult no Guilt [is] the ethical brand extension for [Glamcult magazine]. It aims to be the platform for young, cutting-edge labels and creatives with a guilt-free voice.” “VISION : it’s time for ethical voices to be heard. - We’re sick of people ignoring the great innovations designers come up with nowadays, just because they think eco isn’t stylish. There are plenty and we will look out for them on youth’s behalf.” “MISSION : make youth culture aware of the ethical and contemporary in order to establish the Glamcult as a more critical brand. - Since Glamcult is not addressing any critical issues while its following has more ear for opinions and ideas that challenge the system. Thus it needs to discuss topics such as sustainability in order to remain its tribe’s loyalty.” “VALUES : //UNDERGROUND: the concept is part of a medium that speaks to a creative and edgy youth attracted by underground, street and alternative culture. - //NO-NONSENSE; irony, honesty and straight-forwardness is necessary to communicate this sustainable topic to a ‘cool crowd’. - //GUILT-FREE: the core of this concept is its focus on ethical initiatives, but we’d rather call it guilt-free, sounds more badass.”

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OrganisatieHogeschool van Amsterdam
OpleidingAMFI - Amsterdam Fashion Institute
AfdelingMedia, Creatie en Informatie
Jaar2016
TypeBachelor
TaalEngels

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