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QUOTES “‘Designer Unknown’ is an experiment in which EtienneCootjans explores the possibilities of promoting a startup [fashion] brand through multidisciplinary exposure. EtienneCootjans serves as a platform on which aspiring creatives, like music producers, film makers and models can express their true identity without being marginalized. This can be achieved since collaborators are selected based on what they are, not on what they can be. In an industry where nepotism still plays a big part, this method can put the focus back on talent, instead of renown. EtienneCootjans fully integrates all participants into the project, which gives them the opportunity to elevate their exposure, as the work is distributed through all fields of creativity involved.” “[My personal style] can be seen as a futuristic view on streetwear, injected with high-end design principles and material and technique usage. It features a combination of body fit and off the body elements. It is not specific in colour, but a certainty is the absence of the colour black. While defining the style, it can’t be referenced to fashion alone, since it’s rooted in different fields of design.” “The brand [EtienneCootjans ] reflects my vision as a designer. Visually, this results in a fusion of high-end and streetwear, which explores the boundaries between conceptual and wearable fashion. Architectural structures, geometric shapes and sleek surfaces define this sleek aesthetic, and streetwear references keep the garments within both high-end and streetwear customers’ interest.”