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Re-birth : concept for Sharon Marlisa’s first fashion collection

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Re-birth : concept for Sharon Marlisa’s first fashion collection

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Samenvatting

QUOTES “Re-birth is the name of the concept for Sharon Marlisa’s first fashion collection.” “Re-birth Style Description: Street wear – Aggressive – Sporty – Luxury – Relaxed – Urban – Active” “In [the paper] I have investigated the fashion market in Indonesia to understand in what way I can develop and position my own brand. I have done this by analyzing popular, demanded, and selective local brands in Indonesia. First, after doing the research, Sharon Marlisa is going to be released as a brand that has a high focus on design identity.” “My intention would be to launch [the brand] Sharon Marlisa with a collection that is fully supported by IFFP [Indonesian Fashion Forward Program]. Following my research, my collection would be 6 outfits, a look book, web shop, a collection book that will cover business plan, brand identity and the brand’s collection range plan that will be sign up for JFW [Jakarta Fashion Week] program in Jakarta after my graduation.” COLLECTION BOOK Brand identity. – Business plan. – Research. – Photoshoot. - Collection PRODUCTION PLAN The production plan consists of an overview of the materials used for the collection, the style sheets and the cost price calculated per clothing item. PAPER Title: Study on Indonesia’s fashion market Subtitle: How to enter Indonesia’s Ready-to-Wear fashion market? Table of Contents: >Introduction >Competitor’s analysis: Tex Saverio, Peggy Hartanto, and Patrick Owen >The opportunities to make a brand in Indonesia >Gigantic Indonesia >The rise of middle class & wealthy costumers >Consumptive culture >Fashion demand in Indonesia & the style >How to get your Fashion design noticed and accepted in the Indonesian fashion market 1. Internet and social media in Indonesia 2. Jakarta Fashion Week: the window to Indonesia fashion 3. Joining the Indonesian Fashion Forward program by JFW

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OrganisatieHogeschool van Amsterdam
OpleidingAMFI - Amsterdam Fashion Institute
AfdelingMedia, Creatie en Informatie
Jaar2016
TypeBachelor
TaalEngels

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