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Where are you from? A fashion collection based on hybrid Chinese cultural identity

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Where are you from? A fashion collection based on hybrid Chinese cultural identity

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QUOTES “Having moved [...] from the Netherlands to Germany at a young age, a simple question that [I] was often asked was more difficult to answer for me than it seemed for others: Where are you from? Could never be answered by me with one word but always required an anecdote. Having grown up in different countries in the Western world with parents of Chinese descent, I have always been influenced by a variety of cultures, struggling with the clear definition of my own cultural identity which is neither entirely Western nor Chinese but a mixture of both.” “Extracted from my research, it can overall be said that China is currently in transition of changing and developing its traditional culture in response to the influences of globalization. While it politically may seem that the country is going backwards to focus on nationalism and defies the influence of Western trends, the minds of the younger generation are set on embracing those modern advances of the Western countries and on learning from them in order to eventually translate them into their own culture.” “I am developing a [fashion] collection inspired by my Chinese heritage and making use of clothing as a channel to safeguard the culture of China today in a Western society. By using a combination of the traditional Chinese dress with the Western concept of streetwear, I intend to visually represent my bicultural identity while raising awareness for the changes that are taking place in China’s society nowadays. By making use of Perler beads and the design principle of out-of-proportion, I will induce the aspect of childhood nostalgia as one of my main design signatures and add a playful twist to grasp the viewer’s attention to critique the superficiality of how Chinese culture is portrayed and blown up in the Western world. The silhouette for the designs will be defined by fit and flare to show the juxtaposition of strictness and the corrupted image of freedom portrayed to the Chinese people. Furthermore, the use of plastic and iridescent materials will represent the artificial reproduction of China currently imitating the West while the predominant use of the traditional colors red and gold is aimed at denoting the governmental persistence of holding onto the culture of the past.” WHERE ARE YOU FROM? (paper) Table of contents: Introduction. - Biculturalism vs. bilingualism. - Modernization of China. - Chinese cultural identity in the western world. - Safeguarding intangible cultural heritage

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OrganisatieHogeschool van Amsterdam
OpleidingAMFI - Amsterdam Fashion Institute
AfdelingMedia, Creatie en Informatie
Jaar2016
TypeBachelor
TaalEngels

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