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How can Cos penetrate the garment care market?

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How can Cos penetrate the garment care market?

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Samenvatting

QUOTES “What’s the point of buying great clothes if you treat them like old rags?” “This is not a new story. If you buy something that has a meaning in terms of quality, feel or design, you want to make sure it lasts. It is the customers’ expectation to be able to maintain their special garments. But the tools to help to prolong their garments life’s and treat the delicate clothing the special way they deserve is not offered, specifically not in the aesthetic way the conscious Cos customer expects. - The reality in the supermarket provides clear evidence, that functional garment care in an inspiring product design, made for quality garments, is not available. - Cos Care is a personalised garment care line, which focusses on these expectations.” RESEARCH QUESTION How can Cos penetrate the garment care market? CONCEPT BOOK This book is developed to introduce the brand extension Cos Care. It is merely for internal use. On the following pages, the concept, personality, products, as well as visual identity of the new brand extension are portrayed. - TABLE OF CONTENTS: Prelude. – Index. – Introduction. - Target group. - Cos quote. - Vison/Mission. – Concept. – Values. - Tone of voice. - Art inspiration - product design. - Product introduction. - Functional colours. – Ingredients, - The Logo. – Typography PRODUCT BOOK The ‘Product Book’ is designed for internal use only. - It introduces the new line extension of Cos - Cos Care - and serves as a training guide. It contains descriptions of care products, their function and ingredients, for garments made of silk & viscose, cotton, cashmere & wool and ‘delicates’.

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OrganisatieHogeschool van Amsterdam
Opleiding
Instituut
Lectoraat
Gepubliceerd in
Jaar2017
TypeBachelorscriptie
TaalEngels

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