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How can the communication strategy of Belgian independent designers become more responsive towards the needs of our present-day fashion industry?

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How can the communication strategy of Belgian independent designers become more responsive towards the needs of our present-day fashion industry?

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Samenvatting

QUOTES “[…] Flemish designers often live in their own bubble, mostly unknown beyond Belgium’s borders, need to gain more ground on the international scene in order to stay relevant.” “Under present time many international fashion brands move to more digital presence, faster business models and collections based on sell-trhough rather than the creative experiment. The current business strategy of the Belgian independent designer, where the main focus lies on the creative process, lacks on all these points when seen as the main opportunities of 2017 by the international industry. (McKinsey&Company 2016)” RESEARCH QUESTION How can the Business Strategy of Belgian Independent Designers become more responsive towards the needs of our present-day Fashion Industry? SUB QUESTION What is the business and marketing strategy of the independent Belgian designer? What does the present-day international fashion industry look like for the independent designer? Case Study – fashion designer Christian Wijnants. How effective is the communication strategy of the independent Belgian designer today? Which changes can the independent Belgian designer make at its communication strategy to strengthen their position within the international fashion industry? ARTICLE The article was written for the audience of the Flanders DC – Flanders District of Creativity - online magazine.

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OrganisatieHogeschool van Amsterdam
AfdelingMedia, Creatie en Informatie
Jaar2017
TypeBachelorscriptie
TaalEngels

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