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Aestheticisation of adolescent realities : how fashion functions for an increasing social awareness of the gender fluid Generations Y & Z

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Aestheticisation of adolescent realities : how fashion functions for an increasing social awareness of the gender fluid Generations Y & Z

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Samenvatting

QUOTE “Fashion could be a critical identifier and social informant of gender, along it has the ability to re-inform modern society to perceive the importance of gender diversity, fluidity and equality.” RESEARCH QUESTION How does fashion function for an increasing social awareness of the gender-fluid Generation Y & Z? SUB QUESTIONS 1 Who are the gender fluid Generations Y & Z? 2 What kind of gender identity forming issues do the adolescent Generation Y & Z face? 3 What kind of function does fashion and do fashion brands have within an adolescent identity forming process? 4 How do the brands NHTK & BONNE Suits address the gender fluid Generation Y & Z? ARTICLE The article is based on the research findings. It was written as intended for readers of the Global Journal of Fashion Marketing.

OrganisatieHogeschool van Amsterdam
AfdelingMedia, Creatie en Informatie
Jaar2017
TypeBachelorscriptie
TaalEngels

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