De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk

Terug naar zoekresultatenDeel deze publicatie

Rechten:

Edit by Gap

Rechten:

Samenvatting

QUOTES “This project started from a brand perspective after noticing that the American fashion brand Gap was not doing well. The goal of the project was to come up with a concept that would solve Gap’s problem.” “Gap originally targeted teenagers between the ages of 14-25. As the brand and product range expanded, so did their target audience. By the mid 80’s, Gap was targeting their products towards almost everyone in America.” “Gap should create demand and not blindly follow their competitors. Venturing away from on-trend fashion styles could already help Gap in becoming relevant again. - Avoiding discounting messages is another factor that will help in elevating Gap’s brand image.” “The mini process book will summarize the process and journey that led to ‘Edit by Gap’ campaign plan.” TABLE OF CONTENTS (launch campaign plan) >Contextual Background 1. Brand analysis 2. Communication objectives 3. Communication target group >Creative Concept 4. Main insight 5. Big idea >Communication Strategy 6. Campaign flow 7. Instagram campaign 8. Influencer’s 9. Print campaign 10. Micro-site and mobile

Toon meer
OrganisatieHogeschool van Amsterdam
AfdelingMedia, Creatie en Informatie
Jaar2017
TypeBachelorscriptie
TaalEngels

Op de HBO Kennisbank vind je publicaties van 26 hogescholen

De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk