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Fashion public relations : a transparent story

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Fashion public relations : a transparent story

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Samenvatting

QUOTES “Public relations once started off as a communication method used to seduce and manipulate consumers, perhaps better known as propaganda.” […] “Due to similarities with the original postmodernism movement in how consumers are now moving away from the big truths, are becoming more individualistic and/or self-conscious and are getting more control, this new form of PR will therefore be called postmodern public relations.” […] “Postmodern public relation characteristics: Giving Up Control; Transparency; Blurring Lines; Content is King.” RESEARCH QUESTION To what degree do fashion brands incorporate postmodern PR characteristics into their PR messages? SUB QUESTIONS What is PR and what is Fashion PR?’. - What are the effects of Web 2.0 on Public Relations? - What are the post-modern characteristics of PR? - Which characteristics of post-modern public relations do fashion brands incorporate into their public relation messages? TABLE OF CONTENTS Executive Summary //1. Introduction //2. PR and Fashion PR //3. Postmodern (fashion) public relations //4. Fashion public relation expressions //5. Conclusion //Bibliography ARTICLE The article is based on the research findings. It was written as intended for readers of the [fictitious] Magazine For Futuristic PR Professionals.

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OrganisatieHogeschool van Amsterdam
OpleidingAMFI - Amsterdam Fashion Institute
AfdelingMedia, Creatie en Informatie
Jaar2017
TypeBachelor
TaalEngels

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