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Wake up with Ref : how can Reformation use a physical branded experience to expand to the European market?

Rechten:

Wake up with Ref : how can Reformation use a physical branded experience to expand to the European market?

Rechten:

Samenvatting

QUOTE “Reformation is the school example for the sustainable fashion industry. They show that sustainable fashion can be super pretty and on trend” PROBLEM European girls love Reformation for its aesthetics, but are not buying the brand because of the high import duties, and the price in combination that they can’t try on the items and feel the fabric before purchasing it. RESEARCH QUESTION How can Reformation use a physical branded experience to expand to the European market? SUB QUESTIONS [brand]: What is the brand identity of Reformation? Why is Reformation so successful? Why should Reformation expand to the European market? What’s in it for them? - [target group]: Who is the target group of Reformation and what defines them? Who is the target group Reformation wants to attract in Europe? - [market & trends]: Who are the competitors of Reformation and what are they doing? What are the current trends and which ones fit Reformation? - [end product]: What are physical branded experiences and which ones would be relevant for Reformation?

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OrganisatieHogeschool van Amsterdam
AfdelingMedia, Creatie en Informatie
Jaar2018
TypeBachelorscriptie
TaalEngels

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