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Plant gear : wrap yourself in plants

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Plant gear : wrap yourself in plants

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QUOTES “Plant gear is a line extension for Matt & Nat in the form of jackets, bags and gloves, using plant-based leathers.” “Plant Gear offers apparel and accessories made from pineapple leaves and mushroom leather, so vegans can wear their friends on their sleeves.” “In order to elevate Mat t & Nat as the number one vegan brand in the European market, Matt & Nat should gradually replace all current plastic materials (PVC and PU) with natural alternatives.” TABLE OF CONTENTS CONCEPT BOOK //THE CONCEPT: 1. Matt & Nat. - 2. The problem with PVC and PU. - 3. The opportunity. - 4. Veganism. - 5. The Sassy Tofu. - 6. The concept. - 7. Vision and mission. - 8. Values. - 8. Tone of voice - 9. Collection values. - //THE APPLICATION: 10. Brand identity. - 11. Fonts. - 12. Identity colors. - 13. Packaging. - 14. Visual language. - 15. Collage elements. - //THE COLLECTION: 16. Collection & materials. - 17. The product. - 18. Trends. - 19. Collection colors. - 20. Spiky Pineapple. - 21. Funky Fungus. - 22. Textures & collection pieces. - 23. Future materials. - //MARKETING STRATEGY: 24. European and Canadian market. - 25. The campaign. - 25. Place. - 26. Online focus. - 27. Instagram. - 28. Website. - 29. Sources

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OrganisatieHogeschool van Amsterdam
OpleidingAMFI - Amsterdam Fashion Institute
AfdelingMedia, Creatie en Informatie
Jaar2018
TypeBachelor
TaalEngels

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