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Ridicule : shared pride : collaboration as a positive change to the fashion system

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Ridicule : shared pride : collaboration as a positive change to the fashion system

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Samenvatting

QUOTES “In the fashion industry aspects of quality and craftsmanship are overruled by the glitter and glamour side of fashion.” “If we look at a brand as for example Christian Dior we see that there is one head designer who is known by the public as the creator of the collection. When we look at the collections that are created it is clear that the head designer is not making this collection by himself. […] why is it that a brand as Christian Dior has one head designer who is taking all the credits? Why is there this exclusivity and hierarchy in the fashion system of one head designer while there is a whole team that really visualizes the ideas?” “Collaboration. Arguably not the most popular word in a fashion designer’s vocabulary.” “However, [collaboration] is necessary to create a new fashion system where we in fashion always go forward, for the system we should go back to what fashion is all about: creativity, craftsmanship & quality.” “For the graduation project, I wanted to push myself to the next level. My work always consists out of historical elements that clash with sports inspired source. This clashing element is now translated into a collaboration together with Sharon Jochemsen and Meike Nieuwenhuis. We choose to work with each other, because we see the collaboration as a positive response to show our critiques to the fashion industry. A new and alternative way of approaching our profession as fashion designer. In this era, we can create new chances and job opportunities for ourselves from the bottom, using social media […] and thereby overcome the classic hierarchical structure of the fashion industry. In this project, we are the creative directors, we are the ‘’stars’’ of the collection. This collaboration has led to the name ’Ridicule’ what actually means: making fun off. In this case making fun off the conformations in fashion.”

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OrganisatieHogeschool van Amsterdam
AfdelingMedia, Creatie en Informatie
Jaar2017
TypeBachelorscriptie
TaalEngels

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