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Gender-neutrality and its effect on the symbolism of garment

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Gender-neutrality and its effect on the symbolism of garment

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Samenvatting

QUOTES “Fashion has long toyed with gender boundaries, from men in wigs in the 1700s to David Bowie in the 1970s. But the social developments now are suggesting a new phase of gender-fluidity. It is less about men in skirts and more about men and women sharing skirts.“ “To understand the complexity, [concept of]‘gender’ will be explained via three fragments: biological sex, gender identity and gender expression.” AIM The thesis will give the reader a better understanding of the shifting social attitude that is moving away from the traditional binary gender system and give insight into a gender-neutral future and its impact on fashion. The outcome of the research concludes into an article that is relevant for marketing strategists, fashion trend watchers and designers. RESEARCH QUESTION How will the movement of gender-neutrality affect the meaning of garments? SUB QUESTIONS What is gender-neutrality? How are meanings created through clothing? What are the existing social norms of gender? What is the current state of gender in fashion? TABLE OF CONTENTS CHAPTER 1: INTRODUCTION 1.1. Rationale. - 1.2. Aim of the research. - 1.3. Research question and sub-questions. - 1.4. Methodology. - 1.5. Organization of the report. - 1.6. Limitations of the research. - CHAPTER 2: GENDER-NEUTRALITY 2.1. Introduction. - 2.2. Biological sex. - 2.3. Gender identity. - 2.4. Gender expression. - 2.5. Gender stereotypes. - 2.6. Gender neutral. - 2.7. Conclusion. - CHAPTER 3: THE MEANING OF CLOTHES 3.1. Introduction. - 3.2. Communication through dress. - 3.3. Clothing codes. - 3.4. Conventional codes. - 3.5. Reading messages. - 3.6. Conclusion. -CHAPTER 4: THE SOCIAL NORMS OF GENDER 4.1. Introduction. - 4.2. Gender in society. - 4.3. Social construction of gender. - 4.4. Conclusion. - CHAPTER 5: GENDER IN FASHION 5.1. Introduction. - 5.2. Historical overview of gender in dress. - 5.3. Gender in relation to dress. - 5.4. New attitude towards gender. - 5.5. Conclusion. - CHAPTER 6: CONCLUSION. - Suggestion for further research. - References

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OrganisatieHogeschool van Amsterdam
OpleidingAMFI - Amsterdam Fashion Institute
AfdelingMedia, Creatie en Informatie
Jaar2018
TypeBachelor
TaalEngels

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