De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk

Terug naar zoekresultatenDeel deze publicatie

Age of you : the success factors of millennial brands

Rechten:

Age of you : the success factors of millennial brands

Rechten:

Samenvatting

QUOTE “The volatile character of brands shows one predictable development; with every alternation of a generation, the way people want to be approached by brands changes. Luck and a sharp sense of what drives people appear to be valuable in the race of remaining a meaningful brand.” “What is remarkable, however, is that there are currently many brands who use the same brand building techniques as ten years ago, while their customer has evolved and leaves the brands following the customers instead of being a step ahead.” AIM This research aims to examine the strategy behind brands that are successful at navigating through the digital age to build their brand. The conclusions drawn from this study will be used to set up a manual for brands that have difficulties creating a compelling strategy to connect with the millennial generation. The handbook will consist of a set of directions a brand can engage in to enter the playfield of millennials with credibility. RESEARCH QUESTION What are the success factors of millennial brands in the information age? SUB QUESTIONS 1. What is the information age and what are millennial brands? 2. How have brand building strategies developed over time? 3. Who is the millennial consumer of today? 4. What brand/marketing strategies are millennial brands undertaking?

Toon meer
OrganisatieHogeschool van Amsterdam
AfdelingMedia, Creatie en Informatie
Jaar2018
TypeBachelorscriptie
TaalEngels

Op de HBO Kennisbank vind je publicaties van 26 hogescholen

De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk