De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk

Terug naar zoekresultatenDeel deze publicatie

#trashtotoe : a sustainable communication strategy and pop-up experience for Dr. Martens' vegan line

Rechten:

#trashtotoe : a sustainable communication strategy and pop-up experience for Dr. Martens' vegan line

Rechten:

Samenvatting

QUOTES #trashtotoe cuts out all the boring sustainability blah-blah and talks about what really makes the difference: stop producing new materials and using your old shit instead. #trashtotoe is a new communication strategy for Dr. Martens’ vegan line. Instead of using environmentally unfriendly virgin plastic the shoes will be made out of recycled festival plastic. Next to a communication strategy, a festival experience and a new subline identity are created in order to realize the full potential of Dr. Martens’ vegan line. Key message: Dr. Martens shoes are made from recycled festival plastic.

OrganisatieHogeschool van Amsterdam
InstituutMedia, Creatie en Informatie
Jaar2018
TypeBachelorscriptie
TaalEngels

Op de HBO Kennisbank vind je publicaties van 25 hogescholen

De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk