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Behind the cut : a communication strategy for Brioni

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Behind the cut : a communication strategy for Brioni

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Samenvatting

QUOTES “Brioni faced sales declines for the past few years. [Trade press journalists point out that] this is mostly caused by a disconnect between brand and consumer and how they present their brand in our contemporary world.” “Brioni’s competitors are enjoying growth because they stay true to their heritage and know how to adjust to a modern cli¬entele. Zegna serves as example with a contemporary mixed media online communication and cause cross media traffic.” RESEARCH QUESTION How can Brioni adapt it’s brand communication strategy in order to stay relevant today? SUB-QUESTIONS Who is Brioni? What does the sartorial landscape look like today? What target group should Brioni focus on? How can Brioni improve it’s communication?

OrganisatieHogeschool van Amsterdam
OpleidingAMFI - Amsterdam Fashion Institute
AfdelingMedia, Creatie en Informatie
Jaar2018
TypeBachelor
TaalEngels

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