De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk

Terug naar zoekresultatenDeel deze publicatie

Strategy and brand identity creation for RENTO: an online fashion rental service for ZALANDO

Rechten:

Strategy and brand identity creation for RENTO: an online fashion rental service for ZALANDO

Rechten:

Samenvatting

QUOTES “Rento: a trendy platform offering you rentable fashion.” “We are built on the idea to provide an alternative for fast fashion. We deliver fashion to you fast but without the extreme measures of impact on our surroundings.” “With the Pay per Day service you can decide how many days you want to rent your outfit, up to 10 days. One day consists of 24 hours. Each clothing piece has a ‘day price’ depending on the full value of the product.” “The second option is RENTO UNLIMITED. A service that allows you to rent unlimited amount of clothing for 129,95 per month with a rotation of 5 pieces at a time. In this way you will never experience the fear of missing out-fits.” RESEARCH QUESTION How can Zalando tap into the rising opportunity of rentable fashion? SUB-QUESTIONS 1. Who is Zalando? 2. What does the current rentable fashion industry look like? 3. Who is Zalando’s target audience? 4. How can Zalando best adapt towards the rentable market?

Toon meer
OrganisatieHogeschool van Amsterdam
OpleidingAMFI - Amsterdam Fashion Institute
AfdelingMedia, Creatie en Informatie
Jaar2018
TypeBachelor
TaalEngels

Op de HBO Kennisbank vind je publicaties van 26 hogescholen

De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk