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Garage on tour, new immersive experience

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Garage on tour, new immersive experience

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Samenvatting

QUOTES “Print is not dead: it’s more alive than ever.” “88% of readers prefer printed articles over digital ones.” “In an undifferentiated magazine market, the rise of a world of unconventional perspectives is emerging in print. Embracing the niche, they are truly able to create compelling unique activations that cannot compare to any other brand.” “Garage [Magazine] is a symbol of creative life. - With an array of young entrepreneurs starting their own businesses in the garages, garage is a symbol of artistic beginnings, crates of fears, colorful mess of uncelebrated creativity. It is a shelter and exposition at the same time, it celebrates and hides simultaneously.” RESEARCH QUESTION How can Garage Magazine gain brand awareness in European countries? SUB-QUESTIONS Re: EVENTS & MEDIA INDUSTRY: What is currently happening within the critical print magazine/ editorial market? How are brand activations & events used in the branding industry? Who are the pioneering brands operating in the current market already? Which event&publishing trends are relevant for creative, curious Millennials/immersive art culture? Re: TARGET GROUP: Who are the upcoming curious, creative experience-enthusiasts? How do they currently relate to the media & magazine culture? How do they relate to the topic of art and exhibitions? Which subjects matter to them in this context? How are brands currently reaching out to them? What are their brand preferences, media usage and lifestyle choices? Re: GARAGE: What does the Garage Magazine stand for? What is their current problem/opportunity? How can a media brand Garage partner with a brand activation to fuel the brand awareness in today’s age? Who are Garage’s competitors and how are they positioned?

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OrganisatieHogeschool van Amsterdam
OpleidingAMFI - Amsterdam Fashion Institute
AfdelingMedia, Creatie en Informatie
Jaar2018
TypeBachelor
TaalEngels

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