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‘Stereotype the-Freitager’ : a brand awareness campaign for the brand Freitag

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‘Stereotype the-Freitager’ : a brand awareness campaign for the brand Freitag

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Samenvatting

PROBLEM: lack of brand promotion & lost sight of the new creatives. - SOLUTION: a brand awareness campaign to get a new target audience hooked to Freitag. RESEARCH QUESTION How can Freitag enhance brand promotion whilst staying true to themselves? SUBQUESTIONS Re: BRAND: How do they currently communicate their brand story? What is the core of the brand? Re: TARGET AUDIENCE: What do people think of the brand? (perceptions and connotations) Why do people know the brand? Via friends or because of their shared interests? Who buys the brand? Do they need to reach a new target audience? Re: GENERAL: Why do they need to enhance brand promotion?

OrganisatieHogeschool van Amsterdam
OpleidingAMFI - Amsterdam Fashion Institute
AfdelingMedia, Creatie en Informatie
Jaar2018
TypeBachelor
TaalEngels

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