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Don't shop with your eyes only : a re-introduction campaign for American Apparel

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Don't shop with your eyes only : a re-introduction campaign for American Apparel

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QUOTES "[The goal is to] re-introduce American Apparel to 'the conscious cool-kid', by educating them about the brand's ethical efforts." "The concept 'Don't shop with your eyes only' equates fashion with food, in order to show that a thoughtful consumerism of fashion is equally important to a thoughtful consumerism of food." "We all have to decide every day what to put on us and what to put in us." "With showcasing the origin, the ingredients and the product conditions of clothing, the concept motivates to look beyond what meets the eye." "Not politically correct, but with good ethics. Or just as simple: cool but caring."

OrganisatieHogeschool van Amsterdam
AfdelingMedia, Creatie en Informatie
Jaar2019
TypeBachelorscriptie
TaalEngels

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