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‘City Flowers’ : a concept for a conscious city guide application

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‘City Flowers’ : a concept for a conscious city guide application

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Samenvatting

QUOTES “’City Flowers’ symbolizes the organic treasures hidden in Amsterdam. The concept is about exploring nature within the city. Opening up to the idea that there’s no need to escape town in order to find flowers.” CONCEPT BOOK This book describes the concept for a conscious city guide application named ‘City Flowers’. It is written as a dialogue between the target group, the ‘Conscious Cool Girl’, and ‘City Flowers’. On the left side of the page ‘you’, the Conscious Cool Girl will be asking questions about the idea and the product. On the right side ‘I’, City Flowers, will be answering these questions. EXCERPT Q: What do you believe? A: ‘That exceptional flowers grow from city soil.’ Q: What’s your mission? A: ‘As an online city guide, I’m helping you find organic treasures in urban landscapes.’ Q: What are your values? A: Organic :‘Translated into flowing shapes and lines but also in a functional manner. As all that’s featured within the concept should be organic and biodegradable.’ A: Symbiotic : ‘Symbiosis is any type of relationship between two different organisms or natural components. Here, it’s used to show the dialogue between flora and the city and how they affect each other.’ A: Mysterious : ‘Wondering how do these flowers grow from concrete soils? Where does the flower which breaks through the fence finds its roots? Their strength is in their mystery.’

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OrganisatieHogeschool van Amsterdam
OpleidingAMFI - Amsterdam Fashion Institute
AfdelingMedia, Creatie en Informatie
Jaar2019
TypeBachelor
TaalEngels

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