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Changing impact : Impact measurement in the sustainable clothing industry

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Changing impact : Impact measurement in the sustainable clothing industry

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QUOTES “Most fashion brands that are investing in sustainability are looking for solutions by measuring impact with excisting systems. For example the E P&L tool; the Higg Index; the LCA method or planetary boundries assessments.“ “[…] brands don’t want all these good deeds to go unnoticed: a new marketing form called green labeling has appeared.” “Collections tend to go too fast to properly analyze sustainability. It causes errors in judgement from both the factory and clothing companies. Brands and suppliers are on a tight budget and a deadline. Things have to move fast before the hype is over, so the clock is literally ticking for the employees in production. This leads to unhealthy relationships between brands and factories and makes it impossible to execute proper assessments.” “[This report is] answering the research questions by using The Hidden Impact theory.” RESEARCH QUESTION How do sustainable clothing companies measure their impact? SUB QUESTIONS What forms of assessments are being used in the industry now? What are the intentions behind the assessments of (self)proclaimed sustainable clothing brands? How reliable are the tools sustainable fashion brands use to measure the impact? How does usage of assessments in the sustainable clothing companies translate the future forward change towards a circular economy? ARTICLE The title of the article is: ‘A New Perspective On The ‘Sustainable’ Clothing Industry - Changing The Way Companies Look At Impact’. It is based on the research findings and written as intended for readers of the trade magazine BOF – Business Of Fashion.

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OrganisatieHogeschool van Amsterdam
OpleidingAMFI - Amsterdam Fashion Institute
AfdelingMedia, Creatie en Informatie
Jaar2019
TypeBachelor
TaalEngels

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