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A communication strategy Diptyque's natural oil line extension "O-series"

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A communication strategy Diptyque's natural oil line extension "O-series"

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Samenvatting

“The Secret Art of Bathing is a communication strategy for the line extension 'O-series' for Diptyque, a natural oil collection targeted to the savvy new mothers. Next to a subline and its identity a communication strategy is created to realize the full potential of the line and invite the target group into a secret world of natural healing.” “Escaping reality to heal: from time to time various influences of today‘s world make us want to scream. The dizzying pace of life can make us feel trapped, resulting in a strong desire to escape. It is the ‘time alone’ to heal and nurture ourselves what we then desire the most.” “The design of the logo is a combination of three components, the USP: O for Organic, 0 for no additives added and the sign 'ø' for completely free of chemical substances in production. By keeping the circle O-series stays true to one key element of the brand‘s visual communication but the slight modification also highlights changes in the ingredients.” TABLE OF CONTENTS Brand. – About. - Vision/Mission. - Core Values. - The Issue. - The Opportunity. – Concept. Target Group. - Communication Components. - Line Extension. - Visual Identity. – Products. - Communication

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OrganisatieHogeschool van Amsterdam
AfdelingMedia, Creatie en Informatie
Jaar2019
TypeBachelorscriptie
TaalEngels

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