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FORM 101

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Samenvatting

QUOTE “I feel humanity needs conscious innovation, not mindless creative disruption anymore. In my opinion, clothing in its best form serves the mind and body of the individual. On the other hand, clothing in its worst form is the superficial creative expression of the designer’s ego. Without an individual that wears it and cares for it, even the greatest masterpiece is just a dead piece of material.” “On the practical side, also the smaller design decisions need to be rationally thought through. This is a point that people start to appreciate more in the last decades, especially men have shown a growing demand for more thoughtful design with a high attention to detail. […] This attention to detail is highly important if we want to make people more aware of the value of clothing and create a deeper personal connection. Quality asks for respect, and since most garments have been harvested on the other side of the world, woven by intelligent machines, produced by hands and transported by people, they deserve this respect.” TABLE OF CONTENTS (paper) The routine of dress. - Human needs vs industry wants. - Co- creation towards a more personal wardrobe. - The impact of design. - The essence of clothing. - Rational design. - The finer details. - The archetypes. - Re-invented tailoring. - Choice architecture. - Virtual design. - Emotional sustainability. - The recipe for change. - Form101 CONCEPT The concept FORM101 is the accumulation of all factors mentioned in this paper. To prove these ideas, I am creating six personal outfits for six chosen individuals by using the modular design system, which is based on archetypes within menswear that stood the test of time. The main purpose is to redefine their expectations and create a deep emotional connection. The outfits are not created to stand out, but stand up within an industry that is led by designers with a focus on their creative expression, instead of serving the people. FORM101 is created to serve these individuals and match their outfits to their personal character. In the end, the final product will still be a piece of clothing. - To understand the true value of the final garments, a deeper knowledge of the background and process is needed, which will be known best by the individual that owns the result. Designers nowadays create the most extravagant, rich and expressive pieces of clothing, but without a human being that wears it and cares for it, even the greatest masterpiece is just a dead piece of material.

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OrganisatieHogeschool van Amsterdam
OpleidingAMFI - Amsterdam Fashion Institute
AfdelingMedia, Creatie en Informatie
Jaar2019
TypeBachelor
TaalEngels

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