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Volksatelier : a pop-up atelier as PR campaign for Volkshotel

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Volksatelier : a pop-up atelier as PR campaign for Volkshotel

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Samenvatting

QUOTES “Volksatelier is a pop-up atelier space inside Volkshotel where a group of young designers come together to work on a collection made out of waste from the hotel. The atelier gives a platform to the designers and on-trend engaging programming for outsiders to visit.” “Where waste creates community.” “Volksatelier x high culture / low footprint” “Volksatelier is a recurring pop-up atelier concept that appears twice a year on the ground floor of the Volkshotel in Amsterdam. Volksatelier creates, just like other pillars of Volkshotel, a place for encounters. Volkshotel focusses on triggering rethinking and creativity. While Werkplaats*, Canvas* and Doka* visitors unite over drinks, food, music or work, Volksatelier visitors bond over communal creation. With the Volksatelier, Volkshotel takes a stand on sustainability and reshapes its market position and image. For a duration of three weeks, Volksatelier will changes Volkshotel into the facilitator of creation and connection. For the hotel guest, the accidental passerby, the freelancer* and most of all for the creative community of Amsterdam.”

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OrganisatieHogeschool van Amsterdam
OpleidingAMFI - Amsterdam Fashion Institute
AfdelingMedia, Creatie en Informatie
Jaar2019
TypeBachelor
TaalEngels

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