De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk

Terug naar zoekresultatenDeel deze publicatie

Rechten:

Slow sneakers

Rechten:

Samenvatting

QUOTES “A person can only wear one pair of sneakers at a time. This raises the question: where are all those unused pairs kept?” “The following report looks into the Dutch market for ‘as good as new’ second-hand sneakers and how appealing this is for sneaker owners. The aim is to extend the wearing period of sneakers until they are fully worn out by motivating sneaker owners to buy, sell and wear ‘as good as new’ sneakers instead of new ones.” “[The aim of the retail concept is to get] unused pairs of sneakers out of individual closets and into the market.” MAIN RESEARCH QUESTION How appealing is the market for ‘as good as new’ second hand sneakers in the Netherlands for the sneaker owner? SUBQUESTIONS 1. Who are the owners of stocked ‘as good as new’ sneakers in the Netherlands? 2. What does the second-hand sneaker market look like in the Netherlands and online? 3. How involved are sneakers retailers with the life of the sneakers after purchase? TABLE OF CONTENTS // Chapter 1. Introduction // Chapter 2. Who are the owners of stocked ‘as good as new’ sneakers in the Netherlands? - 2.1. The sneaker owners and their wardrobes. - 2.2. Motivators for buying new sneakers. - 2.3. Conclusion // Chapter 3. What does the second-hand sneaker market look like in the Netherlands and online? - 3.1 Online stores and platforms. - 3.2 Offline stores. - 3.3 Consignment stores. - 3.4 Conclusion // Chapter 4. How involved are sneaker retailers with the life of the sneakers after purchase? 4.1 Retailers investing in secondary sneaker market. - 4.2 Brands working with after-market. - 4.3 Retailers involved after purchase. - 4.4 Conclusion // Chapter 5. Main conclusion RETAIL CONCEPT ‘Slow Sneakers’ is a concept for a platform for the sneaker consumers to shorten the ownership of unused ‘as good as new’ sneakers to make the exchange of second-hand sneakers accessible and appealing by involving sneaker shops throughout the lifespan after the first purchase. This could, depending on the main barriers found during the research, be a communication campaign, physical retail point or online platform.

Toon meer
OrganisatieHogeschool van Amsterdam
OpleidingAMFI - Amsterdam Fashion Institute
AfdelingMedia, Creatie en Informatie
Jaar2019
TypeBachelor
TaalEngels

Op de HBO Kennisbank vind je publicaties van 26 hogescholen

De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk