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Implementation of 3D Virtual Prototyping technology in luxury fashion brands in order to lower the number of samples produced

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Implementation of 3D Virtual Prototyping technology in luxury fashion brands in order to lower the number of samples produced

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QUOTES “The existing product development process in luxury fashion brands generates substantial waste and has long product development cycles. From interviews and literature it became clear: product developers are aware of the existing waste problems, yet, it is not the main priority. Few companies started to digitize pattern making processes in the interest of efficiency, not necessarily sustainability.” “The aim of this report is to investigate the implementation and impact of 3D virtual prototyping software on the reduction of the luxury fashion sample waste problem during the product development phase.” “3D virtual prototyping distributes the workload more evenly and efficiently as well as decreases brand’s carbon footprint. […] Virtual product development not only reduces the time spent to develop the collection but also helps to reduce waste generated. Some key decisions can be made more efficiently and earlier in the process reducing the risk of wrong decisions cause longer lead-times.” “Implementation approaches: First approach: top-down by creating an external team […] Second approach: top-down by hiring technology professionals for training […] Third approach: bottom-up by getting departments interested and asking for management support […] as understood from the interviews with luxury fashion brands product developers, the third bottom-up approach would work as the best option.” RESEARCH QUESTION To what extent is it possible to implement 3D virtual prototyping at large luxury fashion brands to lower the number of garment samples produced? SUB-QUESTIONS 1) How does a traditional design and development process work in a big luxury fashion brand? 2) What is virtual product development and how does this process differ from the traditional product development process? 3) How can 3D virtual prototyping technology be impactful and useful within the luxury fashion brand considering key characteristics, measurable impact and limitations? 4) What are possible implementation approaches for 3D virtual prototyping in the luxury fashion brands? IMPLEMENTATION GUIDE The website the3dguide.com is a step-by-step implementation guide for designers and product developers in the luxury fashion brands.

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OrganisatieHogeschool van Amsterdam
AfdelingMedia, Creatie en Informatie
Jaar2019
TypeBachelorscriptie
TaalEngels

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