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Beyond the frame: on emotional sustainability

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Beyond the frame: on emotional sustainability

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QUOTES “This project aims to recognize consumers’ ability to develop emotional attachment towards clothing, how it affects its durability and in what ways can it influence fashion industry’s sustainable future.” “[…] favourite pieces [of clothing] are in fact kept longer which leads to conscious behaviour of an individual. This is where the emotional durability is defined.” “Emotional durability represents a sustainable approach away from the frame of traditional conscious production strategies. Instead of making it gives attention to using. And in the critical times when the only way forward is to consume less, the emotional durability in fashion becomes as relevant as its sustainable production.” RESEARCH QUESTION What is the relevance of emotional attachment to garments in fashion industry’s sustainable strategies ? SUBQUESTIONS I. What are the drivers behind emotional attachment to the garments? II. To what extent does emotional attachment to the garments affect consumption? III. How is the current fashion industry involved in garments user-ship? GUIDE Booklet that presents the research findings as a guide to emotional sustainability for the apparel industry.

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OrganisatieHogeschool van Amsterdam
OpleidingAMFI - Amsterdam Fashion Institute
AfdelingMedia, Creatie en Informatie
Jaar2019
TypeBachelor
TaalEngels

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