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Interactive performance nightclub for Maison The Faux

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Interactive performance nightclub for Maison The Faux

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Samenvatting

QUOTES “A little bit of fresh air in this narrow-minded society.” “We live in a world where corrupt political parties are in power and we find a female nipples on Instagram offensive. It’s a world dominated by screens, virtuality and conservative thinking. People spend most of their time behind screens, while the need for face-to-face contact is getting bigger every day. People want to meet each other again, get inspired by one another and make real connections. - Luckily there’s a fresh air blowing through the nightlife of Amsterdam, for an audience that is liberated enough to move freely through an often narrow minded world.” “[The Fresh Air] campaign for Maison The Faux embodies the need for self-expression and creative freedom in an often narrow minded society. We do so by creating more brand awareness in Holland through a one month offline pop-up club, where there’s space for experiment via interactive club performances.”

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OrganisatieHogeschool van Amsterdam
OpleidingAMFI - Amsterdam Fashion Institute
AfdelingMedia, Creatie en Informatie
Jaar2019
TypeBachelor
TaalEngels

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