De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk

Terug naar zoekresultatenDeel deze publicatie

The fitting room stories

Rechten:

The fitting room stories

Rechten:

Samenvatting

QUOTES “ Even though shapewear brand Heist has the perfect opportunity to tap into this demand of telling meaningful brand stories and representing the new inclusivity, Heist’s current message is only about products. It is time to show less shapewear and talk more about what truly shapes people.” “Heist’s current fans are mainly women in their thirties. They are fans of the brand because they value comfort and quality and they love the fact that Heist is all about body positivity and inclusivity. There is also another more niche target group, consisting of male consumers who like to wear Heist tights because there are no seams in the crotch area. However, Heist doesn’t really represent this group. That will change with this campaign because it will showcase and celebrate more genders of the gender spectrum.” “ The fitting room stories : a social media campaign for shapewear brand Heist to create engaging brand content by starting intimate conversations about what fits you in a setting where everybody fits in.”

Toon meer
OrganisatieHogeschool van Amsterdam
OpleidingAMFI - Amsterdam Fashion Institute
AfdelingMedia, Creatie en Informatie
Jaar2019
TypeBachelor
TaalEngels

Op de HBO Kennisbank vind je publicaties van 26 hogescholen

De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk