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Immersive retail experience for IIMUAHII: ‘Be comfortable in the uncomfortable'

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Immersive retail experience for IIMUAHII: ‘Be comfortable in the uncomfortable'

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QUOTES “Is social anxiety disorder (SAD) just another name for being really shy?” “WHY AN IMMERSIVE RETAIL EXPERIENCE? Retail as we know is dead. Shopping is no longer a battle of price and convenience, it’s a race to create something customers can touch and feel. The idea of creating brick and mortar stores, where people want to hang out and gain an experience, sounds so obvious, but it turns out to be hard to execute and create destinations for customers that go beyond the act of purchase and immerse customers in a 360-degree brand experience. For that reason, as well as the fact that IIMUAHII doesn’t has a point of sale, the brand wants to shake up the shopping experience and make an impactful retail store concept. This concept offers a groundbreaking experience by immersing social-phobia customers fully into the brand.” CONCEPT BOOK The concept book is an introduction to the new retail concept of IIMUAHII; ‘Be comfortable in the uncomfortable.’

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OrganisatieHogeschool van Amsterdam
OpleidingAMFI - Amsterdam Fashion Institute
AfdelingMedia, Creatie en Informatie
Jaar2019
TypeBachelor
TaalEngels

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