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Le Jardin : a fruitful wellbeing retail concept for Jacquemus

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Le Jardin : a fruitful wellbeing retail concept for Jacquemus

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Samenvatting

QUOTES “Perspectives on luxury are changing and its symbols are shifting towards something more subtle and less materialistic. The consumer is connecting with brands who share a similar vision; symbols of luxury have become ‘values’ and ‘knowledge’ instead of products.” "’I was born and raised in a small town between Marseille and Avignon and I grew up spending m days barefoot playing in the citrus fields of my family.’ - Simon Porte Jacquemus” ‘‘LE JARDIN’’ [is a retail concept that] represents the garden of Jacquemus’s memories, providing space to reminisce carefree and happy moments. Translated in a pop-up retail garden, the concept starts off simultaneously with the launch of the spring-summer 2020. As a temporary shop, Jacquemus offers an accessible wellbeing experience - aiming to connect with a consumer on a substiantial level. - The garden of Jacquemus actualizes an open and relaxed sphere through the light and spacious characteristics of the space located in Paris. - Like the collections of Jacquemus, inspiration is gained from authentic elements of the South of France, with retro elements referring to times gone by. - Smell the citrus trees the moment you enter ‘LE JARDIN’ and taste la joie de vivre - take off you shoes if you like, but most important: have a good time!”

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OrganisatieHogeschool van Amsterdam
OpleidingAMFI - Amsterdam Fashion Institute
AfdelingMedia, Creatie en Informatie
Jaar2019
TypeBachelor
TaalEngels

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