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The Fashion In Stuff : a podcast for Vestoj Magazine

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The Fashion In Stuff : a podcast for Vestoj Magazine

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Samenvatting

QUOTES “Vestoj [the journal of sartorial matters, is an annual magazine that] was mainly born out of frustration. Anja Aronowsky Crownberg did not understand why fashion media could not allow for more critical thinking. When it came to fashion as a subject, the coverage lacked in depth and credibility. Vestoj’s main idea is therefore to take a topic you might otherwise not associate with fashion and try to think of unexpected connectors, so the reader will hopefully be surprised and start seeing things differently.” “Opportunity: the editorial brand Vestoj is always looking for opportunities to make fashion theories more accessible and approachable. - Trend: 2019 will be a post-literate society: visuals and voice will trump text. - Audience: The Neo-Yuppies want to know and experience it all, but they don't have a huge amount of time to achieve that. These content obsessed millennials therefore like to multitask and consume on-demand in order to divide their time efficiently.” “How can I make Vestoj more accessible? From reading to listening” TABLE OF CONTENTS (concept book) //Chapter I: The brand. – Vestoj. - Vision & mission. - Visual identity. - Communication platforms //Chapter II: The target group. - Neo-yuppies //CHAPTER III: The opportunity //Chapter IV: The concept. – ‘The Fashion in Stuff’. – Philosophy. - Visual Style. - Strategy podcast. – Mainstays. - Tone of voice. - App ‘Sonoj de Vestoj’. - Communication strategy. - Manifesto

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OrganisatieHogeschool van Amsterdam
OpleidingAMFI - Amsterdam Fashion Institute
AfdelingMedia, Creatie en Informatie
Jaar2019
TypeBachelor
TaalEngels

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