Samenvatting

EU president Ursula von der Leyen wants Europe to tap into its inner avant-garde. In her inaugural State of the Union speech from September 16, 2020, she pledged to revive the historical Bauhaus - the experimental art school that married artistic form with functional design, founded a century ago in Weimar, Germany. Their objective was to democratize the experience of aesthetics and design through affordable commodity objects for the masses. Today, the European Union sees a chance to create a new common aesthetic born out of a need to renovate and construct more energy-efficient buildings. “I want NextGenerationEU to kickstart a European renovation wave and make our Union a leader in the circular economy,” von der Leyen said. The new Bauhaus is not just an environmental or economic project, “it needs to be a new cultural project for Europe. Every movement has its own look and feel. And we need to give our systemic change its own distinct aesthetic—to match style with sustainability. This is why we will set up a New European Bauhaus—a co-creation space where architects, artists, students, engineers, designers work together to make that happen. This is shaping the world we want to live in. A world served by an economy that cuts emissions, boosts competitiveness, reduces energy poverty, creates rewarding jobs and improves quality of life. A world where we use digital technologies to build a healthier, greener society.”