De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk

Terug naar zoekresultatenDeel deze publicatie

Managing corporate identity: an integrative framework of dimensions and determinants

Managing corporate identity: an integrative framework of dimensions and determinants

Samenvatting

Although there has been an enduring interest in corporate identity and image management, there is relatively little systematic empirical research on the topic. Large due to the diffuse interpretations, and dubious denotation that have characterized the subject of corporate identity so far, the authors present an integrative conceptual framework of dimensions and determinants of corporate identity management. This framework and its constructs specify the concept of corporate identity and can be used to a predictive basis to guide, frame and model empirical research

OrganisatieHanzehogeschool Groningen
LectoraatCommunication, Behaviour & Sustainable Society
Gepubliceerd inCorporate communications: an international journal MCB University Press, Vol. 8, Uitgave: 2, Pagina's: 114-120
Jaar2003
TypeArtikel
ISSN1356-3289
TaalEngels

Op de HBO Kennisbank vind je publicaties van 25 hogescholen

De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk